After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

One recent Easter week, we visited the Villajos family in the tiny village of Porzuna deep in the meseta of La Mancha, where Antonio creates one of Spain's finest Manchego cheeses.&nbsp; When we visited last, Antonio's son was just finishing high school, and his daughter was working at one of the desks in their modest office. He took us for a brief tour of his cheese making operation, and we learned that Antonio knows each of the local shepherds, so that the fresh sheep's milk often arrives at the dairy only 15 minutes after it is milked! It is hard to describe the warmth and hospitality extended by Antonio and his wife. We have never tasted a Manchego cheese that compares to the ones he and his cheese master Bernardo produce.<a href="https://www.tienda.com/artisan-cheese/cheese-sheep">See our artisan cheeses ►</a>

Antonio Villajos - Cheesemaker

Not far from Madrid is Sigüenza, a hill-town topped with a fairytale castle. &nbsp;In this ancient village, Jesus Blasco works with his brother and son to cut and stitch bota wineskins by hand, as they have been made for thousands of years. &nbsp;His small workshop is not much different than that of his father and grandfather, both of whom practiced this ancient trade.Jesús greeted us at his door and proudly showed us the painstaking process of cutting a goat hide, stitching it together, then sealing it with pine pitch to make it waterproof. &nbsp;Jesús and his son are proud of their skills, and are innovating to help preserve this craft for generations to come.<a href="/table/wine-service">Shop Bota Wineskins&nbsp;&nbsp;►</a>

Jesús Blasco - Bota Wineskin Maker

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

Sale on Easter Sweets - Up to 30% off Spanish sweets for Easter!

New! Tender Spanish Lamb - Succulent, tender lamb–the perfect choice for Easter dinner!

Favorites for Easter - Delight your loved ones with the flavors of Spain this Easter!

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Best Sellers ►

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Mini Cooking Chorizo Links by Peregrino

Anchovy Stuffed Olives by Peregrino - 'Extra' Quality

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Señorío de Vizcántar Special Selection Extra Virgin Olive Oil

Bomba Paella Rice by Peregrino

La Tienda's Jonathan Harris discusses the qualities of paella rice from Calasparra Spain

Sale on Easter Sweets

New! Tender Spanish Lamb

Favorites for Easter

Delicious Paella Made Easy

We're All About Familia

Sale on Easter Sweets

New! Tender Spanish Lamb

Favorites for Easter

Delicious Paella Made Easy

We're All About Familia

Best Sellers ►

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!