After driving through the bountiful Vera valley dotted with fruit trees and modest farms, Tim and i were greeted heartily by two millers, José María Hernández and his son, Alvaro.  I always appreciate the "down to earth" quality of people whose livelihood is tied to the soil.  Soon Alvaro proudly showed us group pictures of the three generations who  pioneered the production of pimentón de la vera, the famous smoked paprika of Spain.  He identified  each member of their family, one by one! 

	Eva came down from Madrid especially to greet us.  Speaking in flawless English she guided us through their warehouse, which was a virtual working museum of paprika mills dating back to the early twentieth century. The mills were engineering works of art and José María was particularly proud that La Dalia paprika was still  produced using the original granite millstones.  The unique properties of granite assure the amazing fineness of the rich red powder that came from the little smoked peppers the farmer brought from the field. 

	<a href="/food/smoked_paprika.html">See our artisan smoked paprika ►</a>

José María Hernández - Paprika Miller

We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

Master artisan Augustín partners with his daughter Belén to continue the ceramic tradition, which stretches back to the medieval days of Moorish Toledo. They chose to locate their studio in El Puente del Arzobispo, a small town with abundant top quality clay, and a very strong artistic temperament. We find it a joy to work with Belén, a bright woman, who is adapting ancient traditions to the modern world.  She is now able to produce hand-painted plates to make them dishwasher proof (not a problem in Moorish times!)

	<a href="/table/ceramics.html">See our artisan ceramics ►</a>

Belén de la Cal Hidalgo - Ceramic Artist

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

The Best of Spain for Your Table - Find the best ingredients for a holiday tapas spread.

Gifts Full of Spanish Flavor - Send a gift worth savoring this holiday season.

We're All About Familia - Our family-run company supports Spains's amazing artisans.

Delicious Paella Made Easy - Find all the ingredients and gear you need for a next-level paella.

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Mild Palacios Chorizo from Spain

La Tienda's Jonathan Harris demonstrates serving Palacios Spanish chorizo

Serving Spanish Chorizo by Palacios Video

Rabitos Royale Dark Chocolate Fig Bonbons (15 Pieces)

Sliced Ibérico Ham by Peregrino, Nitrate Free - 2 oz

La Tienda's Jonathan Harris demonstrates
La Tienda's Jonathan Harris explains the difference between Jamón Serrano, Ibérico and Bellota

The Best of Spain for Your Table

Gifts Full of Spanish Flavor

We're All About Familia

Delicious Paella Made Easy

The Best of Spain for Your Table

Gifts Full of Spanish Flavor

We're All About Familia

Delicious Paella Made Easy

Best Sellers

Welcome to La Tienda!

Meet Our Artisans

Learn More About La Tienda

Try Our Best Paella

Get Free Paella Recipe eBook!

Try Our Best Paella

Get Free Paella Recipe eBook!