Our friend José Manuel Sirvent is the tenth generation leader of one of Spain’s most iconic turrón families, creators of beloved brands like 1880 and El Lobo. These almond and honey treats are must-have confections at holiday tables across Spain each Christmas. These classic Spanish sweets aren’t just festive snacks; they’ve been part of family traditions for centuries.
As the tenth generation turronero, Sirvent oversees a company that began in 1725. He and his family are stewards of an extraordinary family heritage; his niece and daughter are now helping lead the company. He describes it as both an honor and a responsibility to continue this storied legacy.
