We first got to know Fermín Rodríguez when he invited us to tour his family olive groves in Priego de Córdoba.  He told us of how, as a child, he would hide in the hollows of the ancient olive trees at the foot of the rolling Vizcántar Hills. Clearly, this is his life and his passion. As a professional taster, and producer of Señorío de Vizcántar Extra Virgin Olive Oil, he introduced us to the complex world of true extra virgin olive oil. A few years ago he married a delightful Berber woman named Aixa and we enjoy visiting their little girl Sofía during our visits. Maybe she will join the olive oil business with her father some day!

	<a href="/food/olive_oil.html">See our artisan extra virgin olive oils ►</a>

Fermín Rodríguez - Olive Oil Taster

At the top of a mountain in western Spain sits the magical medieval village of La Alberca, located in the heart of the Sierra de Francia National Park. It just so happens that this is the perfect place to dry and age jamón, and in 1956, Fermín Martín founded Jamones y Embutidos Fermín to produce artisan Ibérico hams and sausages.

Today Martín’s children, Santiago and Francisca, run the company following the same artisan, all natural methods as their father. With over 100 employees, Fermín is the lifeblood of this small village. In 2007, Fermín was the first Ibérico ham maker allowed in the U.S., and La Tienda was proud to sell their very first Jamón Ibérico in America.

	<a href="/fermin/">See our Fermín meats ►</a>

Santiago Martín - Jamones Fermín Owner

On the banks of the Ebro and Ega rivers, a few miles from La Rioja, you will find the finest farmland in Navarra. This is the ideal environment for growing some of Spain’s most iconic vegetables, like sweet piquillo peppers, meltingly tender white asparagus and delicate baby artichokes.

In 1960, José Salcedo Soria and Amalia Herce Herce began preparing these delicacies in the family home in San Adrián. Today their son, José Pedro Salcedo Herce, carries on the "obsession" for quality. We have worked with José and his nephew, Patxi Pastor Salcedo, for nearly twenty years, and we are always amazed by the exceptional quality of their products. What is their secret? They use only freshly harvested vegetables raised within a few miles of San Adrián, and everything is packed by hand with no preservatives. We have never tasted higher quality jarred vegetables in Spain, or anywhere else in the world!

	<a href="/el-navarrico/">See our El Navarrico vegetables ►</a>

José Salcedo - Vegetable Producer

In the beautiful Basque fishing village of Ondarroa, the Ortiz family founded Conservas Ortiz in 1891 to produce exceptional canned seafood. Now in its fifth generation, this family owned cannery is famed for its line caught Bonito del Norte tuna. Each tuna is sustainably harvested with hook and pole, and each can is packed by hand, preserving the delicate, tender tuna for you to enjoy. Discover the finest canned tuna in the world.

	<a href="/ortiz/">See our Ortiz seafood ►</a>

The Ortiz Family - Canned Seafood Maker

Summer Sale - Up to 30% off 75+ favorites from Spain!

Free Sliced Chorizo with $75 Orders - Charcuterie board special! Get free sliced chorizo, while supplies last! Promo Code: CURED

Summer 2026 - Paella Photo Contest - Win a $1000 eGift Card!

It's Grilling Season - Cook out with the delicious flavors of Spain this summer!

We're All About Familia - Our family-run company supports Spains's amazing artisans.

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Hot Palacios Chorizo from Spain

Churros Pastries by Peregrino - Toast and Serve

Video describing Peregrino, La Tienda's house brand

Peregrino Brand Foods Video

Señorío de Vizcántar Special Selection Extra Virgin Olive Oil

Sliced Serrano Ham by Peregrino, Nitrate Free - 6 oz

Serving Sliced Jamón Serrano Video

Butifarra Sausage with Ibérico Pork

Mini Tortilla Española Potato Omelets by Peregrino (4 Pieces)

Anchovy Stuffed Olives by Peregrino - 'Extra' Quality

Tortilla Española Potato Omelet with Onions by Peregrino

Summer Sale! Up to 30% Off Spanish Favorites

Summer Sale

Free Sliced Chorizo with $75 Orders

Paella Photo Contest

It's Grilling Season

We're All About Familia

Summer Sale

Free Sliced Chorizo with $75 Orders

Paella Photo Contest

It's Grilling Season

We're All About Familia

Best Sellers ►

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Try Our Best Paella

Get Free Paella Recipe eBook!